Location-based search is the process of delivering localized, geo-location based, content to website visitors. Location-based search determines the exact city, state or zip code of visitors and tailors content to be more meaningful to their geo-location. The content combines information pertinent to the location along with the specific company service. Each service has a corresponding geo targeted page. A company that serves ten cities and has five primary services will have 50 geo targeted service pages.
To increase the number of impressions in SERP companies must increase relevant content that is indexed. Geo targeted content based on services is an effective way to increase the number of pages and keywords that are indexed in the search engine.
By employing this strategy a business can dramatically increase the amount of organic search engine traffic along with the number of content pages which will increase a sites authority.