Retargeting, or remarketing, is a form of online advertising that can help a company keep their brand in front of bounced traffic after they leave the website. For most websites, only 2% of web traffic converts to a paying customer on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert immediately. Retargeting keeps the message visible and provides a path back to the site as the consumer visits other sites.
Companies invest vast amounts of money to bring traffic to their website. Pay-Per-Click campaigns, banner advertising, outreach, ad exchanges, Adwords, search, SEO, social media all bring users to a site, retargeting allows a message to continue to be shared with visitors and provides the follow-up interactions that lead to sales.
Retargeting turns a casual consumer into a pre qualified client by targeting those who have shown interest in the company, product or service.
Retargeting can happen across any ad network or social sites, like Facebook. It exposes the potential customer to the message after they have moved on to other internet activities.