Making it easier for
customers to find you
Once upon a time, every business was listed in the yellow pages, and word of mouth was the only way for potential clients to know if your business was the one that could help them. Today, information can be found on 50+ platforms across the web, from search engines to social media.
The Graphic Hive can help you by making SEO transparent, simple, and accessible.
What is SEO?
The term SEO stands for ‘search engine optimization’. But you might be wondering “What is SEO and why should I care about it?”
SEO is a collection of methods designed to improve the appearance and usefulness of your content in organic searches. When people search for terms relevant to your business or website, you want to be ranked as highly as possible. The higher you are in the results, the more likely it is for you to get traffic to your business, which can translate directly to enquiries and orders!
You can always pay to be at the top of Google search results, and sometimes that can be your best option. But in the long term that can be an expensive route to take, and it would be better to get traffic straight from search results without a fee for every click!
How do we get results?
Relevance
Is your website useful and easy to read?
Can Google easily read your website and does it think the content is good enough and relevant enough? Because making your site technically and structurally easy to view for search engines will help improve your online presence.
But don’t forget your readers. Making sure the information on your site is relevant and useful for what people are searching for, and that they enjoy the user experience, is just as important.
All this is known generally as ‘on-page SEO’.
Authority
Is your website credible?
How much do search engines like Google, trust your website? Because this ‘authority’ determines where you rank. So the more others link to your site and your content, the more trusted you are. This is what is generally known as ‘off-page SEO’. Both ‘on-page’ and ‘off-page’ SEO are an ongoing commitment of resource.
In Conclusion
“SEO” is essentially a slang term for a collection of best practices – web development, digital marketing, content creation, social media, PR, and so on. It’s all these things done well, done consistently, that will get you results.
68% of online experiences start with a search engine. That's more traffic driven to websites than from any other source on the internet, and it is a direct path towards customer-company interaction.